BRANDING + WEBSITE DESIGN PACKAGE

This package is designed for entrepreneurs who need the works. I work one-on-one with you to delve deep into the heart of your brand to reveal a final product that is not only beautiful, but strategic and effective as well. Read below to see if this branding + website design package is right for you, or feel free to get in touch with me to discuss what option works best for your business.

HOW LONG WILL IT TAKE?
4 weeks

INVESTMENT
$4500


WHAT DOES IT INCLUDE?

BRANDING + LOGO DESIGN

  • Logo Design
  • Sub Mark Logo Design
  • All Black & All White Versions of Your Logo
  • Web and Print-Ready Logo Files
  • Mood Board
  • Customized Color Palette
  • Signature Texture(s) or Pattern(s)
  • Font Selection
  • 1 Brand Style Guide
  • 4 Marketing Materials / Collateral Items of Your Choice: Business Cards, Letterhead, Thank You Cards, Postcards, Restaurant Menus, Brochures, Sticker or Stamp Design, Invoices, Contracts, Print or Social Media Campaign, Media Kit, Poster, Newsletter and more. Thinking of adding a blog to your site? I can help by creating easily-editable custom templates in Canva as one of your marketing materials.

WEBSITE DESIGN

  • Website Setup and Design
  • Custom Favicon Design
  • Basic SEO implementation
  • Includes Blog Setup
  • Designed on Squarespace platform
  • Up to 10 interior pages + home page
    (Need more pages or an online store? Contact me for custom quote.)
  • Responsive Mobile and Desktop Versions of your site 
  • 1 Hour Of One-On-One Training so you can feel confident using your new website.
 

 

PORTFOLIO EXAMPLES

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Click an image below to see the full Brand + Website Design Package project.

 

 

WHAT CLIENTS ARE SAYING...
_____

"Here's my bottom line:  Working with Ali has been nothing short of a delight, a relief, and a revelation.  Really.

After checking out some seriously talented designers, I knew Ali was the one.  In showing me her first ideas for the mood board, this knowing was validated in a "knocked-it-out-of-the-park" way.  That continued every step of the way from her design work, professionalism, and her very essence.  It is quite something for someone to "get" you and your work and articulate that through their design and craft- it's the very act of being seen for who you are. I feel Ali parlayed the breadth and body of my work in stunning ways that I would never have conceived on my own. I will always be grateful for the care she put into my website, the interpretation and integration of my ideas, thoughts, and the spaces where I had no idea what I wanted, I just knew what I liked.  

The immediate, and continued feedback, I hear about my site is that my designer "nailed it".  There are lots of "oohhs and ahhhs" and I am happy to report, a huge uptick in sales and inquiries.  I am happy to whole-heartedly recommend Ali for your project.  There was not one moment in this project that I did not feel she was attuned to and concerned about my needs as a client and the site as a whole. It has been a privilege to work with her and I cannot recommend it enough.  

And here's' probably the greatest testament to her artistry- the logo she created for me?  It will be my first tattoo."

- RANDI BUCKLEY

 

The Branding and Website Design Process with the Dapper Fox

1. BRAND HOMEWORK

After you've booked your project, I'll send you a brand questionnaire to complete so that I can gain a deeper understanding of your style, preferences and goals. I’ll also have you send me any inspiration you’ve collected (Pinterest, references to anything you love) and any extra details you want me to know.

2. MOOD BOARD

The first step of your custom branding design is the creation of a mood board. A mood board is a collection of inspiration that will serve as a starting point to get the mood of your brand going. After studying your brand questionnaire and goals, I’ll create your first set of deliverables. This includes your custom color pallet accompanied by the brand mood board. 3 rounds of revisions.

3. LOGO DESIGN CONCEPTS

It’s the part you’ve been waiting for- your logo mockups! During this phase, I’ll send you 3 unique logo designs to choose from. During this stage, I'll create the rest of your branding elements: alternate logo or sub mark, patterns / textures / illustrations, font selection and style guide. 3 rounds of revisions.

4. MARKETING MATERIALS + COLLATERAL

Your 4 collateral items of choice will also be designed at this time. Examples include: business cards, letterhead, flyers, sticker or stamp design, poster design, contracts, invoice design, print or social media campaign and more... 3 rounds of revisions on each item.

5. WEBSITE DESIGN

After we've created the solid foundation for your brand, we'll implement the design with a new website. Your website will be created on the SquareSpace platform, which allows for easy updates after the design process is completed. We'll add any blog options or e-commerce, depending on your business's needs. 3 rounds of revisions.

6. FINAL DELIVERABLES

After all items are approved, your website will go live, and we'll bring everything together to finalize your exciting new branding package. Included in your final branding package will be your new logo, logo variation, color palette, patterns/textures, fonts, mood board, images used on website, etc. Your final deliverables will be sent in a Dropbox package so you can use it for all future projects. 


READY TO GET STARTED?

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After you've checked out my portfolio to make sure we're a good design match, please feel free to get in touch! Send me an email to introduce yourself and get the ball rolling.

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