PORTFOLIO: Miranda Webb Coaching
Miranda Webb is a business coach, writer, and speaker. She helps people get on course to achieve big goals in ways that entirely transforms their business approach, organization and strategy. When I talked to Miranda about her target audience and how she wanted her business to be perceived, she wanted to make sure it came across as professional yet imaginative and creative. We wanted to give it a gender-neutral feel without being overly feminine and include visual details that reflect her philosophies and business approach. So we set out to create a brand that would do just that...
MOOD BOARD
We started the project off with the mood board and color palette. Focusing on neutrals to create a very professional, yet earthy sense, we added a touch of gold texture to the palette to help give it a pop of warmth and excitement. Miranda is inspired by the eagle and its symbolism of courage and looking ahead. She also wanted to make sure we included arrow imagery as a possible direction in the logo or brand accents. I love this idea because arrows are a symbol that are often thought to represent courage as one moves forward. They are also a powerful sign of movement / direction, which is exactly what Miranda offers to her business clients.
LOGO DESIGN + BRANDING BOARD
The Miranda Webb brand consists of three logo designs, with the primary logo as the main design featuring the arrows. We included a secondary logo design that is text-based for use when the arrow graphic isn't suitable for the design space. Also included in the brand is a sub mark logo which is a stamp-style logo mark that can be used on its own, or in conjunction with the primary / secondary logo design. This is a great option to use for watermarking images for social media, and using it to reinforce the brand. We were able to use this sub mark design on some of the stickers that we created so that when Miranda sends out client mail, she can add a professional touch by using the stickers!
MIRANDA'S FEEDBACK ON THE PROJECT
“Ali Wright is a GENIUS! I consider her a rare talent with a unique combination of wisdom, speed, and warmth. The rebranding process she walked me through to launch my new products and services brought creative clarity and delivered an authentic platform to achieve my business goals in a fraction of the time. She’s fiercely effective at getting what could take 12 months done in 4 weeks. If you want an authentic brand that aligns your vision, purpose, and goals - work with Ali! Her unique blend of creativity and efficiency will help you attract customers quickly and you’ll love the structured workflow she provides to keep your project on track.”
- Miranda Webb
Strategic Advisor & Business Coach