BRAND MAGIC
Logo Design & Brand Identity
For small businesses, practitioners, coaches and entrepreneurs who need a solid brand foundation.
Let me help you authentically share your story with a brand that speaks for itself.
We’ll build a brand that excites, connects and converts.
Have you outgrown your business’s original brand design and feel the brand shame creeping in every time you share your business card or social media post? Or maybe you’re starting a new business from scratch and aren’t sure where to start when there’s so much to do. You just know you need your brand to look professional and attract the right type of clients.
Ditch the brand shame and the DIY design project overwhelm, and let me help you step into the light with a completely custom brand identity design. We’ll work one-on-one to dive deep into the heart of your brand to uncover what you’re all about. By the end of our project, you’ll walk away with stunning visual aesthetics and a complete brand identity that feels like you.
What Does The
Logo & Branding Package
Include?
Brand Deep Dive & Identity Design
Brand Questionnaire
To help you clarify core elements of your brandStrategy Call with Ali
Photoshoot Styling Recommendations (as needed)
Mood Board
Custom Color Palette
Font Selections + Font Usage Guide
Complete Logo Suite
Including Primary Logo, Secondary Logo and Sub MarkLogo files prepared in multiple color schemes
Including flood-black, flood-white, and full-colorSignature Texture(s) and Pattern(s)
Brand Style Guide
Brand Collateral & Marketing Materials
4 Marketing Materials / Collateral Items of Your Choice
These are tailored to your unique business and marketing needs.
Popular options include things like:
Business Cards, Social Media Graphic Templates (created in Canva for easy use!), Flyers, Email Newsletter Design, Letterhead, Thank You Cards, Postcards, Restaurant Menus, Brochures, Sticker or Stamp Design, Invoices, Contracts, Print or Social Media Ad Campaign, Media Kit, Posters, Shareable Blog Post Graphic Templates & more.
Pricing & Timeline
HOW LONG WILL IT TAKE?
2-3 WEEKS
(Contact for current availability)
TOTAL INVESTMENT
$7K
(Payment plans available)
FAVORITES
from the
PORTFOLIO
WHAT CLIENTS ARE SAYING
“My new brand is a work of art, and better than anything I could have imagined.”
“To say that it’s been AMAZING working with Ali at Dapper Fox will be an understatement. I had an EXCEPTIONAL experience from start to finsih.
Her ability to intuitively understand my needs, her professionalism, and experience made things seamless for me. Working with her felt like working with a partner genuinely invested on the success of my business. Thank you Ali!”
— TASMIAH CHOWDHURY
The Logo & Brand Design Process
1. BRAND HOMEWORK
After you've booked your project, I'll send over a homework packet that includes brand questionnaires so that I can gain a deeper understanding of your target audience, brand details, and business goals. Have a specific design idea in mind? Great, let’s collaborate!
Or maybe you have no idea where to begin with the whole brand design process and want someone to take the reins? Not to worry, I can take the reins and create a beautiful brand from scratch that will speak to your target audience.
2. BOARD + BRAND AESTHETIC
The first step of your custom branding design is the creation of a mood board. A mood board is a collection of inspiration that will serve as a starting point to get the mood of your brand going.
After studying your questionnaires and taking into consideration your brand goals, I’ll create your mood board and color palette. This will help us get on the same page visually and serves as a way for me to communicate concepts and ideas before moving forward.
3. LOGO + BRAND DESIGN
It’s the part you’ve been waiting for… your logo mockups! During this phase of the project, I’ll send you 3 unique logo concepts to choose from. You’ll get a primary logo, a secondary logo and sub mark logo that come together to create your complete brand suite.
These different options reflected in the logo suite make a world of difference when it comes to the usability of a logo design in various applications and design situations. From here, we’ll create the supporting design elements like custom textures and graphics, font designations and more.
4. MARKETING MATERIALS
+ BRAND COLLATERAL
The 4 collateral design options are perfectly tailored to your unique business’s needs. During our strategy call, we’ll discuss which options would be most beneficial for you, since no two businesses are exactly alike.
I’ll share my tips and tricks along the way, like creating an email newsletter opt-in on your website to capitalize on future leads, or suggestions on the basics of blogging for SEO (search engine optimization).
I can create helpful tools, like on-brand email newsletter templates, or a beautifully designed freebie opt-in offer (like a PDF) that will make sharing your new brand with the world a breeze.
5. FINAL DELIVERABLES
After all phases of design are completed, we’ll schedule a training call to make sure you’re completely comfortable with using your new brand going forward. Whether you’re working with an in-house designer, a virtual assistant, or going at it on your own, the resources created in your final deliverables will have you covered.
Your final deliverables will include logo designs, color palette, patterns and textures, fonts, mood board, custom graphics and images, icons, and more. All of this is delivered alongside an easy-to-understand brand style guide PDF that you can review and share with your team to ensure brand consistency moving forward.
LOVE IT ♥ GUARANTEE
Every step of the way, I want to make sure you absolutely love your new brand identity design.
If needed, up to 3 rounds of revisions are included for every item in the Logo + Branding Package.
FAQs
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The Logo & Brand Design Package takes 2 weeks from start to finish (with homework and planning phase happening before our official design start date). I work with one client at a time during those dedicated design dates so that I’m able to fully immerse myself in the creative process for your unique brand. I’m typically booked out 3-6 months in advance, so if you know you want to start your project soon, please reach out today to reserve your spot in my booking schedule!
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I typically ask for a 50% deposit to reserve your spot in my booking schedule. The remaining 50% isn’t due until we’re finished with the project. I do offer custom payment plans for up to 6 months on an individual, as-needed basis for my clients. Please contact me to learn more.
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As a brand designer who knows that your brand is more than just a logo, I aim to tell the full brand story. I’m currently not available for just logo design, but would love to work with you on the logo design as part of my Brand + Logo Design Package. If you’re looking for something smaller in scope, I recommend checking out my pre-made brand shop.
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I design all logos in vector format, which means that your final design can be scaled infinitely large, with no loss of resolution. This is the gold standard for logo design. You’ll also receive the rendered logo files in a variety of formats, including .jpg, .png, .ai, .eps, and .pdf. In addition, you’ll receive multiple coloring options based on the brand palette, plus flood white and flood black versions.
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If you have something specific in mind for your 4 collateral items, and it isn’t listed in the above list, no worries! Let’s chat further about your specific needs, and most likely, we’ll be able to accommodate.
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To put it simply, I HIGHLY recommend custom photos for your new brand and website project. Working with a photographer allows us to create intentional imagery that perfectly reflects your new direction, feels cohesive, and will connect powerfully with your audience. Stock photos can be curated as an addition/supplement to your brand photoshoot, but are never as effective as a custom shoot. I know a photoshoot can feel intimidating, but don’t worry! I offer guidance and help every step of the way, from creating a lookbook of pose suggestions, detail shot ideas, and even helping you make sure your outfit is on-brand.
Ready to get your brand in the spotlight?
Fill out the contact form below to get the ball rolling and we'll schedule a quick, no-strings-attached call to get acquainted. We'll chat about about your business, brand and design goals, and answer any questions you have about the process. Once you decide you're ready to pull the trigger, we'll reserve your spot in the booking schedule and get to work creating a brilliant brand together!